If you’ve decided to do advertising, the next step is to find the right advertising methods. There are lots of options—and most of them are bad for your business.

Even if you do everything right, making a profit with advertising has its challenges. Using the wrong methods makes it almost impossible.

That said, advertising is one of the three methods for getting traffic and high-quality leads that I recommend to most of my clients. If you’re serious about your business, you should use advertising. You just need to be smart about it.

So, let’s look at the options you should pick from. And let’s go through how to narrow down the list to the options that are most likely to work for you.

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